Cookie Policy

Last Updated: February 10, 2026

This Cookie Policy explains how R V Impex and its brand Silvify (“Silvify,” “we,” “us,” or “our”) use cookies, pixels, tags, and similar tracking technologies when you visit or interact with our website, digital platforms, advertisements, emails, and other online services.

This Cookie Policy should be read together with our Privacy Policy, which explains how we process personal data more broadly.

By continuing to use our website or services, you acknowledge that you understand and agree to our use of cookies and related technologies as described in this Policy.

Who We Are

Silvify is a premium fine jewelry brand operated by R V Impex, serving customers across India, Canada, the United States, and internationally through our website, online sales channels, exhibitions, and wholesale operations.

As part of operating a secure, high-quality, and personalized digital experience, we use cookies and similar technologies to enhance functionality, analyze performance, and deliver relevant content.

What Are Cookies and Similar Technologies

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. These files allow the website to recognize your device and remember certain information about your visit.

In addition to cookies, we may use related technologies, including:

Pixels or web beacons
Local storage objects
SDKs
Tags or scripts
Device identifiers
Advertising identifiers

These technologies perform similar functions, such as enabling our website to operate efficiently, understanding user behavior, and providing tailored content or advertisements.

For the purposes of this Policy, we refer to all of these technologies collectively as “cookies.”

How We Collect Information Using Cookies

When you interact with our website or digital services, cookies may automatically collect certain information about you and your device. This may include:

IP address and approximate geographic location
Device type, browser type, and operating system
Pages visited and products viewed
Links clicked and navigation paths
Time spent on pages
Referring websites or search queries
Shopping cart activity
Purchase behavior
Advertising interactions

This information helps us understand how visitors use our services and allows us to improve performance, security, and customer experience.

Types of Cookies We Use

We use different categories of cookies depending on their purpose and function.

1. Strictly Necessary Cookies

These cookies are essential for the operation, security, and functionality of our website. Without these cookies, certain features or services would not be available.

These cookies may be used:

To enable secure login and authentication
To remember items placed in your shopping cart
To process checkout and payments
To maintain session security
To prevent fraud and unauthorized access
To ensure website stability and performance

Because these cookies are required for basic functionality, they cannot be disabled through our systems.

Examples may include Shopify session cookies, checkout security cookies, and load balancing technologies.

2. Functional and Preference Cookies

These cookies allow our website to remember choices you make and provide enhanced, personalized features.

These cookies may be used:

To remember your language or region
To store preferences such as currency or shipping country
To save login details or account settings
To personalize your browsing experience
To improve customer service interactions

While these cookies are not strictly necessary, disabling them may affect convenience and personalization.

3. Analytics and Performance Cookies

These cookies help us understand how visitors interact with our website so we can improve performance, design, and functionality.

These cookies may collect information:

About which pages are most visited
About how users navigate the site
About loading times and technical errors
About user behavior patterns
To measure traffic and engagement

We may use trusted analytics providers such as:

Google Analytics
Shopify Analytics
Other performance monitoring tools

These tools help us evaluate and continuously enhance our services.

Information collected is generally aggregated and used for statistical purposes.

4. Advertising and Marketing Cookies

These cookies are used to deliver advertisements and promotional content that may be more relevant to your interests.

These cookies may:

Track browsing behavior across websites
Measure effectiveness of marketing campaigns
Show personalized ads on social media or search platforms
Prevent repetitive ads
Enable remarketing or retargeting

We may work with advertising partners such as:

Meta (Facebook/Instagram)
Google Ads
Pinterest
Other digital marketing networks

These partners may use cookies or similar technologies to display advertisements to you on third-party websites or platforms based on your interaction with Silvify.

5. Communication and Messaging Cookies

Where applicable, cookies may also support communication tools that enable us to provide real-time assistance or messaging features.

These may include:

Live chat services
Customer support widgets
WhatsApp integrations
Helpdesk platforms

These cookies help us respond efficiently and improve customer support quality.

Cookies Set by Third Parties

Some cookies may be placed by third-party service providers who perform services on our behalf.

These third parties may include:

Payment processors
Shipping/logistics providers
Marketing and advertising platforms
Analytics providers
Customer support software

These providers may collect information directly through their technologies in accordance with their own privacy policies.

We encourage you to review their policies to understand their practices.

How Long Cookies Remain on Your Device

Cookies may be stored for different durations:

Session Cookies

These expire automatically when you close your browser.

Persistent Cookies

These remain on your device until they expire or are manually deleted.

Retention periods depend on the purpose of the cookie.

Your Choices and Control Over Cookies

You have the right to control how cookies are used.

You may:

Adjust browser settings to block or delete cookies
Use cookie consent banners (where available)
Disable interest-based advertising
Opt out of Google Analytics tracking
Manage ad preferences on social media platforms

Please note that disabling certain cookies may affect website functionality or your shopping experience.

Interest-Based Advertising Choices

You may opt out of certain targeted advertising by visiting:

Google Ads Settings
Facebook/Meta Ad Preferences
Your device’s advertising settings

Opting out does not mean you will stop seeing ads — only that they may be less personalized.

Cross-Border Processing

Because Silvify operates internationally, cookie data may be processed or stored in countries outside your place of residence, including India, Canada, or the United States. We implement reasonable safeguards to protect your information.

Children’s Privacy

Our website and services are not directed to children under 18, and we do not knowingly use cookies to track minors.

Updates to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in our technologies, legal requirements, or business practices. Updates will be posted on this page with a revised “Last Updated” date.