Privacy Policy

Last Updated: February 10, 2026

This Privacy Policy explains how R V Impex and its brand Silvify (“Silvify,” “we,” “us,” or “our”) collect, use, disclose, transfer, retain, and otherwise process personal data in connection with our products, services, digital platforms, retail and wholesale operations, marketing activities, and all other interactions with our customers, partners, and website visitors.

By accessing or using our services, you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy and our Terms of Service.

Who We Are

Silvify is a premium fine jewelry brand owned and operated by R V Impex, headquartered in Rajkot, Gujarat, India, serving customers across India, North America, and internationally through online, retail, wholesale, and exhibition channels.

When we use the terms “Silvify,” “R V Impex,” “we,” “us,” or “our,” we refer to R V Impex and its affiliates, subsidiaries, contractors, service providers, and authorized representatives that process personal data on our behalf.

Our Services

When we use the term “services,” we refer collectively to:

Our website and online store
Shopify-powered eCommerce operations
Online marketplaces and sales channels
Customer support systems
Marketing communications (email, SMS, WhatsApp)
Social media pages and advertisements
Exhibitions, trade shows, and events
Wholesale and B2B operations
Future retail or franchise locations

Region-Specific Disclosures

Depending on your place of residence, additional privacy rights may apply:

Canada – PIPEDA
United States – CCPA/CPRA and state laws
European Union/UK – GDPR
India – Digital Personal Data Protection Act

We honor applicable regional privacy rights, including rights to access, correction, deletion, portability, and withdrawal of consent.

What Is Personal Data

When we use the terms “personal data” or “personal information,” we mean any information that identifies, relates to, describes, or can reasonably be linked, directly or indirectly, to an individual.

This includes identifiers, contact details, purchase information, device data, and behavioral data.
It does not include anonymized or aggregated information that cannot reasonably identify you.

Our Collection of Personal Data

From the moment you first interact with Silvify, we may collect personal data about you. We may collect this information:

Directly from you
Automatically through your use of our services
From third-party service providers
From business or marketing partners
From offline interactions (exhibitions, events, retail)

We may combine information collected through different channels to provide a seamless and personalized experience.

Personal Data You Provide

We collect personal data you voluntarily provide when interacting with us, which may include:

Contact, Account, and Profile Information, including your name, email address, phone number, password, billing and shipping address, account preferences, and wishlist details, when you create an account, make a purchase, or communicate with us.
Payment and Transaction Information, including order details, purchase history, invoices, and payment confirmations necessary to process and fulfill your transactions, noting that payment card data is securely processed by authorized third-party payment processors.
Customer Service and Communication Information, including the contents of emails, chats, calls, WhatsApp messages, reviews, or feedback you share with us when requesting assistance or providing input regarding our products or services.
Marketing and Promotional Information, including your preferences, subscriptions, event registrations, and participation in campaigns, surveys, or loyalty programs.

Personal Data Automatically Collected When You Use Our Services

Like most digital platforms, we automatically collect certain technical and usage information when you interact with our website or digital services, including:

Device and Technical Information, such as IP address, browser type, device type, operating system, unique identifiers, and session timestamps, which help us maintain security and improve performance.
Usage and Interaction Data, including pages visited, products viewed, links clicked, browsing behavior, time spent on our website, and referring URLs, which help us understand customer preferences and optimize user experience.
Analytics and Performance Data, collected through trusted third-party tools such as Shopify Analytics, Google Analytics, and advertising platforms, to measure traffic, improve services, and evaluate marketing effectiveness.
Location Information, including approximate geographic location derived from IP address or device settings, enabling us to tailor services, currency, shipping options, or local promotions.

Personal Data from Other Sources and Third Parties

We may receive personal data about you from:

Payment processors
Logistics and shipping partners
Marketing and analytics providers
Social media platforms
Marketplace integrations
Publicly available sources
Wholesale or business partners

We may combine this information with data collected directly from you to enhance accuracy and personalization.

Business Representatives Data Collection Practices

We may also collect professional personal data relating to representatives of third-party businesses, distributors, suppliers, consultants, enterprise clients, and wholesale partners, where necessary to establish and maintain commercial relationships. Such data may include detailed contact information, professional roles, financial or tax documentation, contractual communications, and feedback relevant to our business operations.

Our Use of Personal Data

We use personal data for legitimate business purposes, including:

Processing and fulfilling orders
Delivering products and services
Managing accounts and support requests
Communicating transactional and service updates
Personalizing experiences and recommendations
Conducting marketing and advertising activities
Preventing fraud and ensuring security
Performing analytics and research
Complying with legal obligations
Operating and improving our business

We may also use aggregated or anonymized information for analytical purposes.

Our Disclosure of Personal Data

We may disclose personal data:

Within Silvify and affiliated entities
To trusted service providers (payments, logistics, hosting, analytics, marketing)
To advertising and marketing partners
To wholesale or event partners where necessary
During corporate transactions (merger/acquisition)
To legal authorities when required
With your consent

We do not sell personal data.

Cross-Border Transfers and Disclosures

Due to the international nature of our operations, your personal data may be transferred to and processed in countries outside your place of residence, including India, the United States, Canada, or other jurisdictions where our service providers operate.

We implement reasonable safeguards and contractual protections to ensure appropriate security and compliance with applicable laws.

Choices and Control Over Your Information

You may:

Access or update account information
Request deletion or correction
Withdraw consent
Opt out of marketing communications
Disable cookies
Control device permissions

Requests can be made by contacting us directly.

Children’s Personal Data

Our services are not intended for children under 18, and we do not knowingly collect personal data from minors.

Third-Party Websites

Our services may contain links to third-party websites.
We are not responsible for their privacy practices and encourage you to review their policies.

Retention of Personal Data

We retain personal data only for as long as necessary to fulfill the purposes described in this Policy or to comply with legal and regulatory obligations. When no longer required, we securely delete or anonymize such data.

Updates to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be reflected by updating the “Last Updated” date and, where required, notifying you via email or website notice.